Fabric of Pharma

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Fabric of Pharma is an annual exploration of the pharmaceutical sector. Its purpose is to delve into the pressing issues you face and spark discussions that inspire meaningful change.

By the end of 2026, Gen Z will represent 37% of the global workforce, so for this report, we wanted to know what drives HCPs from this generation*, what they value, and how to authentically connect with them. We believe it’s critical to pharma’s success.

 

*research focused on HCP’s 30 and under

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